Studios realized there was enough demand to release movies in the suburbs and the city simultaneously.
But in the early 1970s, this began to change. It lived at one particular location, and you had to go there. Seeing a film was kind of like seeing a painting or a Broadway show. To see a movie at the time was to have an usher in a tuxedo hand you a printed program before guiding you to your seat.īack then, studios and theaters had a business arrangement: if a theater had a certain movie, nobody else in the area could play it.
The 1960s was the era of huge studio epics, and theaters got bigger and more luxurious as well. As television kept viewers at home, movies competed by becoming more spectacular.
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